Founder and CEO
Mountain biking ex-trucker. Jeremy was a former Partner and Executive Vice President at KLAS. He grew KLAS a ton while being a general pain in the neck. His goal is to burn the market research industry to the ground so something much better will emerge from the ashes.
Born & raised in Ohio, Al moved to Utah to be closer to his first love, Mountain Biking. He put himself through college by wrenching on bikes. Al graduated first in his class from UVU, hung up his pedal wrench & picked up his calculator at Peterson & Associates, CPA. Soon he was managing all business client accounts. It was over their shared passion for mountain biking that Jeremy connected with Al, later inviting him to join the Reaction team. His love for mountain biking is only exceeded by his love for his classic BMWs.
Executive Vice President
I’m unconventional. I’m a left-hander who was told I should have been right-handed. I play the guitar, golf, and swing a bat right-handed. I eat, write, and throw the ball left-handed. I worked for 15 years first, and then decided to go to school. I wrote this in first person instead of pretending someone is writing about me.
Research Cloud Analyst
This is Brock. Some call him Brock-steady while others call him Brocktoberfest, depending on the setting. He studied professional sales in school but turned to developing, finding it to be a passion of his. He enjoys the process of making something work and come to life. Considered one of the greatest outdoorsmen of this generation, you will often find him in the mountains hiking, camping or both. Also, he is a Star Wars nerd, but not a big fan of these “remakes.”
Director of Engineering
Thirsty Sandian. Ayre, as he’s affectionally known around the office, is a wicked-smart programmer with a deep-seated love for Pepsi Max. Bred in the Greater Salt Lake area, Ayre’s tenacity for innovation will excite and leave you begging for more.
Director of Client Operations
Jake once ate pickled liver that had gone bad. Yes, pickled liver can go bad; he is certain of it. This is how dedicated Jake is to making people happy. Whether you’re a Reaction client, or the Babushka of a new Ukrainian friend he met gallivanting around Europe, it’s what makes him tick. When he’s not making people happy you’ll find him pretending he can climb or mountain bike in the beautiful Utah mountains or curled up with the latest Nicholas Sparks novel and a pint of Ben and Jerry’s. Oh, and he has 7+ years in client relations.
Not so secret lover of Texas, tacos, and cats. The day she found out “taco cat” is a palindrome was clearly one of the best days of her life. She loves art — Designing, drawing, singing, songwriting… She lives for it all. When she’s not creating, pudding fights, cardboard house constructing, and sledding down stairwells are some of her favorite past times. She can also neigh like a horse, REALLY well — but only her closest friends get the pleasure of hearing that.
Data Operations Analyst
Born and raised in the Pacific Northwest. If Dan had his own youtube channel, the daily broadcast would be of him showing off his rock-skipping skills at various lakes high in the mountains around the world. When he isn’t day-dreaming of this, or working extremely hard, he can be found bouldering at the climbing gym, longboarding down a canyon, or at home watching Netflix with a carton of Tillamook Fireside Smores. He’s a left-brained mathematician with a passion for analyzing, organization, and brainstorming creative solutions.
Registered Nurse turned developer. Got a taste of IT in the hospital system and immediately knew he wanted to “pivot” into development. He has an obsession with solving complicated problems because it is uber gratifying. Too simplistic? Maybe, but it’s the truth. Ultimate life goal is to hang out with Elon Musk.
Research Cloud Analyst
Tori. What can we say about Tori. Tori is one of those people who surprises you with her personality. She may come off as quiet and timid but we have come to find out that it is just a cover. There is a P-value of 0.05 that she enjoys doing fun things in her spare time…she just won’t tell us. Stats are the love of her life. If there are not stats, it didn’t happen. Tori, she keeps you guessing.
Biz dev pro. Mick has been a Reaction board member since 2013. He is currently the Vice President at National Decision Support Company. He is a top-performing sales and marketing executive with 15 years of experience in key positions focused on strategic business development at leading providers of health care technology and medical imaging solutions. As such, he was a natural choice to help lead Reaction.
Rasu Shrestha, MD
Rasu has been a Reaction board member since April 2015. Currently, Rasu leads the University of Pittsburgh Medical Center as Chief Innovation Officer. With over 15 years experience in healthcare, Rasu is an integral part of Reaction’s leadership..
Healthcare juggernaut, Drex has been an advisory board member with Reaction since April 2015. He is a senior healthcare executive with over 20 years of experience. He has worked for every type of organization out there including Government, Military, Academic, Research, VC, For-Profit, and Not-For-Profit. Drex’s experience make him an invaluable member of the Reaction team.
Howard Landa, MD
HIT master and current CMIO at Alameda Health System, Howard has been on Reaction’s advisory board since April 2015. He brings 20 years of healthcare experience to our team. He has a proven record of leveraging innovation, technical expertise and operational knowhow to deliver Healthcare Information Technology solutions. He is the recipient of several professional awards including Modern Healthcare’s top 25 Medical Informaticists award and is the Vice Chairman of AMDIS.
Tyler is the former VP of Marketing & Operations at Reaction. He left the glory of running marketing and operations to pursue the prestige of a PhD back east. Prior to his time with us, he started the marketing and public relations department at Qualtrics before falling in love with research and returning to school to do more of it. Tyler is a published academic, has taught research methods at BYU, and is caught for a while in the Reaction trajectory.
Sean J. Moynihan
As CIO of Virginia Urology, Sean joins the advisory board of Reaction bringing a wealth of experience with him. With over 15 years of HealthIT experience, he has served in leadership positions in academic medicine, led a consulting practice for a large consulting firm, and is now a CIO for a large specialty practice. This gives him a unique perspective in the healthcare industry.