Frequently Asked Questions
We have a fundamentally different business model than research firms. For starters, we are the only “Research as a Service” platform. Being a SaaS-based research ecosystem gives us the flexibility to perform more efficiently than research firms in three key metrics–total cost of research, speed to results and quantity of data. Traditional market research is slow, costly and often yields poor results.
Cut us some slack already. We just launched a total rebrand and new website and haven’t had time to satisfy everyone’s insatiable appetite for more information…but we promise, FAQs as far as the eye can see are on the horizon.
We coined the term Research as a Service or “RaaS” to describe us–the first and only SaaS-based, enterprise research platform. Adopting an enterprise approach to research allows businesses to stay much closer to the market and their customers in three ways: SmartData, Customer Feedback and Active Research. More on these further down.