SmartData is unique, discoverable market research for every health plan and payer.



SmartData is that nerdy kid who used to do your homework.

Scratching the surface of SmartData:

Market Trends

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Market Trends

Identify opportunities and mitigate market risks, by staying current on shifting trends in your segment of healthcare. Whether you represent a regional health plan or a large national carrier, our data comes straight from decision makers - C-suite, VPs, directors, physicians, nurses, and much more.

Replacement Market

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Replacement Rates

Health insurance providers operate in high-churn markets where the cost of losing one client can be significant. With our replacement market data, you can discover the strengths and weaknesses of your top competitors and find out who is winning and losing the deals.

Provider Organization Hot Buttons

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Provider Concerns

Get a read on provider organization fears, frustrations, opinions, and goals. . . from finance leaders including C-suite, VPs, directors and more. The days of relying on generic research reports and anecdotes from account reps are over. SmartData lets you enter the mind of providers.

Are Employers Expanding Coverage

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Where's the spend?

Are employers expanding or contracting coverage this year? Who is going to win, who is going to lose, and why? SmartData gets you these answers and helps you forecast purchasing trends by region, title, organization type, and more.

Total Addressable Market

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Size Up The Market

Is demand for your plans growing, declining, or stalling? Is there real growth potential in expanding to new markets or mainly found in replacement business? Answering these questions gives perspective on the total market opportunity.

Health Plan Ratings

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Competitor Ratings

SmartData gives you access to realtime Net Promoter Scores on you and on your competitors, with sample sizes that are typically quite a bit larger, and more reliable, than those found in static, generic C-Sat rankings from market research firms.

Drill Down & Get Specific

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Drill Down to Any Audience

Wheather your bread and butter is tech companies with 5000+ employees or small services businesses, reach your ideal audience by filtering title, industry, size, and more.

Market Research Reports & Analysis

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Premium Content & Analysis

Sometimes you're too busy or just want a 3rd party perspective. For this reason we package a lot of our SmartData into white papers and infographics. Don't worry, we keep our writing and analysis fresh...and a bit snarky.

Marketplace Branding & Recognition

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Recognition in the Marketplace

Publish the positive. With a SmartData subscription, you can use data to highlight your brand’s strengths in sales presentations, marketing collateral, or on your website. Positive results shouldn't go unnoticed.