The Virtuous Cycle of SmartData.



SmartData gets you the insights you need exactly when you need it.


Keep your finger on the pulse of your market…

1. What do you need to know?

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Choose a Topic

Some topics in healthcare never go out of style, while others come and go. We constantly launch research on issues that guide critical decisions facing health plans and payers. This way there's always applicable insights for you to utilize.

2. Real Time Answers

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Access Real Time Data

Waiting months for important research to publish in reports is out of fashion (sorry research firms). With our SmartData you have access to information as it comes in...yes in real time. No rolling averages, static reports, or timestamps.

3. Strengths, Weaknesses, Opportunities & Threats

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SWOT Analysis

Anecdotal information be it "word on the street" or "gut instincts" is the enemy of developing sound strategies. SmartData is the fastest, most accurate way to understand the strengths, weaknesses, opportunities, and threats facing your business.

4. Analyzing Data Raises More Questions

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Data Analysis + More Questions

Identifying and addressing key opportunities and threats requires a driving curiosity. Analyzing data typically results in more questions needing to be answered. This exercise clears the path ahead and leads to better strategies.

5. Primary Research Fills The Gaps

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Custom Research

Invariably questions arise that aren't found in SmartData. When this happens, data-driven companies leverage our Research as a Service platform to launch their own, laser-focused, custom research projects to get the insights they need.

6. Rinse & Repeat

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A Virtuous Cycle

Effective use of data with the intent of enhancing your business creates a natural cycle of information consumption > questions > answers > actions > consumption of more information. SmartData enables, and stimulates this virtuous cycle.