Privacy Policy


This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?
As appropriate, you may be asked to enter your name, email address or other details to help you with your experience:

  • When requesting a demo of our Research as a Service (RaaS) platform
  • When requesting access to any of our industry reports
  • When participating in any market research surveys conducted through the Reaction Data survey platform

When do we collect information?
We collect information from you when you register on our site, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.

How do we use your information?
We may use the information we collect from you when you fill out any forms on our website, participate in a survey, respond to a marketing communication, visit any pages on our website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To send periodic emails regarding features, benefits or updates to our platform.
  • To include you in future invitations to participate in our research community as applicable to your professional title and organization.

How do we protect your information?

  • We do not use vulnerability scanning and/or scanning to PCI standards.
  • We only provide articles and information.
  • We use regular Malware Scanning.
  • Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you may supply is encrypted via Secure Socket Layer (SSL) technology.
  • We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
  • All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, they may be used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
  • You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
  • If you turn cookies off, some features may be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly. However, you will still be able to fill out submission forms.
  • To make our site easier to use.
  • Creators if you use the “Remember me” feature when you sign into your account, we store your username in a cookie to make it quicker for you to sign in whenever you return to Reaction Data.
  • For security reasons.
  • Google Analytics.

Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links
We do not include or offer third-party products or services on our website.
We have implemented the following:

  • Demographics and Interests Reporting
  • We, along with third-party vendors such as Google may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting-out:
You may opt out of receiving any future commercial emails from Reaction Data by emailing support@reactiondata.com or by clicking the unsubscribe link in any commercial email communications you receive from us.

Accessing and updating the information we collect about you:
You may request access to any information we have collected about you by emailing support@reactiondata.com. This may include your name, professional title, organization, email address and responses you provide to surveys you participate in through the Reaction Data software platform.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously

Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

Changes to our privacy policy
We can make changes to this Privacy Policy from time to time. We will identify the changes we have made on this page. In circumstances where a change will materially change the way in which we collect or use your personal information or data, we will send a notice of this change to all of our account holders.

On our Privacy Policy Page
You may access or change any personal information information related to form submissions on our website and any surveys you’ve participated in:

By emailing us at support@reactiondata.com

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

Our services are not intended for and may not be used by minors. “Minors” are individuals under the age of 13 (or under a higher age if permitted by the laws of their residence). Reaction Data does not knowingly collect personal data from Minors or allow them. If it comes to our attention that we have collected personal data from a Minor, we may delete this information without notice. If you have reason to believe that this has occurred, please contact customer support.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the world. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

  • We will notify you via email within 7 business days
  • We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have commercial emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Occasionally market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
  • Send requests to participate in market research surveys conducted both by Reaction Data and our clients. However, no personally identifiable information including name, email address, professional title, and name of organization is ever shared with any Reaction Data clients unless the individual self-identifies through the participation in a survey conducted by a Reaction Data client.
  • To be in accordance with CAN-SPAM, we agree to the following when sending commercial emails:
  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future commercial emails, you can email us using the information below and we will promptly remove you from ALL marketing and commercial correspondence.

Privacy Shield (relevant to our EU users)
EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield.
Reaction Data Inc. is located in the United States and accordingly, data (to include Respondent data) will be transferred to the United States.  Reaction Data Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield. Reaction Data is committed to subjecting all personal information and data received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. https://www.privacyshield.gov/.

Reaction Data also complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.  When Reaction Data receives personal information under the Privacy Shield and then transfers it to a third-party service provider acting as agent on Reaction Data’s behalf, Reaction Data has certain liability under the Privacy Shield if both (i) the agent processes the information in a manner inconsistent with the Privacy Shield and (ii) Reaction Data is responsible for the event giving rise to the damage. With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Reaction Data is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. In certain situations, Reaction Data may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Please contact Reaction Data as described below if you have any concerns or complaints of any nature. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider, (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Who is my data controller?
All response data at an individual level is controlled by the Creator.

Reaction Data can be a data controller of data about Respondents only in the very limited ways described in the section here called “How we use the information we collect – Respondent”. To the extent that is the case we have identified the correct controller below.
For Creators, Respondents, Website Visitors and Panel who are addressed in this privacy policy and who are located outside the United States, your data controller is Reaction Data to the extent that it is processing your personal data.

Your rights
Some of you (in particular, European users and those whose information we receive under the EU-U.S. Privacy Shield) have certain legal rights to obtain information about whether we hold personal information about them, to access personal information we hold about them, and to obtain its correction, update, amendment or deletion in appropriate circumstances. Some of these rights may be subject to some exceptions or limitations. We will respond to your request to exercise these rights within a reasonable time (and in all cases within 30 days of receiving a request).
Rights which you are entitled to are:

  • Data access rights
  • Right to restrict processing
  • Right of Rectification
  • Right to Erasure (Right to be Forgotten)
  • Right to object to processing
  • Right to withdraw consent; and
  • Data portability rights

Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below:

Reaction Data, Inc.
915 S 500 East, Suite 100
American Fork, Utah 84003
USA
support@reactiondata.com
801.980.5484

(Updated 2018-06-07)