Advisory Board Acquisition

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  • Customer and non-customer awareness of the acquisition
  • Perceived impacts of the acquisition among both customers and non-customers
  • Impact of the acquisition in attracting new customers
  • Provider awareness of Optum’s ownership and expansion of outpatient facilities

    • Customer and non-customer awareness

    We inspect how successful these two companies were at informing their own customers of the news that they were to be taking part in an M&A

    Impact of the acquisition

    Take a look at the perceived consequences that providers feel. With this merger, are providers more or less likely to see the newly formed company as having increased value?

    Providers’ views of the acquisition

    We received many qualitative responses from the providers that participated. They were candid in their responses, most of which took a negative tone.