California Starting a Generic Rx Company

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On January 9th, 2020, Governor Gavin Newsom announced that California would become the first state to make its own generic pharmaceuticals. His intention is, in his own words, to “take the power out of the hands of greedy pharmaceutical companies.” His proposal could have a big impact on Hospitals, Health Systems, Physicians, and Patients if it is implemented; not only in California, but across the United States if other states follow suit.


As with most major industry announcements, we surveyed decision makers to find out what the impact of this potential new Rx company would have on healthcare providers.


Launching a new generic drug company is one thing, having it be successful is another. This research uncovers the probability this new venture will succeed.

Direct Commentary

This study contains dozens of comments directly from healthcare executives, physicians, and nurses from around the country. It provides deeper insights and what actions they will take.