Philips Acquiring Carestream – Market Reaction

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When news of a noteworthy merger or acquisition breaks, Reaction Data is first on the scene with thoughts from the market and customers. In a 24 hour period we had over 200 participants weigh in on the announcement that Philips plans to acquire Carestream’s Health IT business.

Impact

Usually a merger or acquisition seems to produce somewhat of a negative tone…this is one of the most positive ones we’ve seen.

Retention

Whenever you try and merge two companies you’re bound to have backlash from at least a few at each customer base. We look at what customer retention will be like post-acquisition.

Future Business

Some may have been on the fence about one of these companies. See how this acquisition will help, or hurt, Philips’ chances of signing on new customers because of the acquisition.